Weekly Brightness 29/05/2017

Searching for Syria

A remarkable project by Google and UNHCR which combines imagery, video, data and maps to tell tell the story of the Syrian refugee crisis. Touchy and well executed.

Global Brand Equals Global Bland

"It's really quite simple. The grander the "brand purpose," the less specific the strategy. The less specific the strategy, the blander the advertising." A brilliant view by Bob Hoffman on how brands should be more specific to play a role into people's life.

User behaviour

"Websites and apps are designed for compulsion, even addiction. Should the net be regulated like drugs or casinos?"

Sweden on Airbnb

"The freedom to roam is a right that allows people in Sweden to move around freely in nature – eating berries from the ground, sleeping under the stars and swimming in the lakes. In other words, Swedish nature is just like a regular home. To spread the word, and give people all over the world the opportunity to experience this, Visit Sweden has listed the entire country on Airbnb." Nice idea.

It's time to transform how we measure media

"The best media people understand the importance of the creative idea and think of media planning as a creative discipline." It's not everything about reach and frequency.