Weekly Brightness 22/05/2017

Everybody loves boobs

They did it again. After the pluri awarded campaign “#ManBoobs4Boobs”, the agency David Buenos Aires made a new project against breast cancer. Absolutely brilliant.

The Marketing Technology Landscape (2017)

Marketing technologist and author Scott Brinker has been tracking the marketing technology landscape through his annual survey since 2011. Back in 2011 there were 150 technology vendors in the space, today there are an amazing 5.381 solutions in the market. Impressive and useful.

The new battleground for marketing-led growth

Byron Sharp has already busted the loyalty myth. McKinsey build further on that topic highlighting the importance of initial consideration. Very interesting.

City Mapper's bus service

This is a great example of smart usage of data and the convergence between the online and the offline world. The transport app CityMapper is launching an experimental bus service for London (in conjunction with Transport for London) after noticing that current routes don't best serve how people want to travel. It's going to be fascinating to see how this develops.  I'm also very positively impressed by how the public transportation in London is open to new ideas.

Digital is something you are

"Digital is about people. It’s a way of thinking and behaving." A simple and brilliant point of view by Giles Turnbull.