Weekly Brightness 06/03/2017

O2 - Follow the rabbit

"O2’s latest campaign sees the brand’s focus move to live experiences as it says catchup TV can never substitute experiencing something in the moment." Brilliant campaign.

Youtube TV

YouTube will soon offer a streaming TV service for people who don't want to pay for traditional cable. Interesting move.

Cadillac: The Instagram test drive

"The first ever Instagram test drive: You tap. We drive." 

Snap's Apple strategy

Snapchat closed an outstanding IPO that increased its market value by $9 Billion within the first day of trading.
However, the platform has to face some key challenges, as pointed out by Ben Thompson's excellent analysis. 

How Facebook could change the face of sports broadcasting

Social network begins to move into live sports broadcasting, a new revolution is just around the corner?