"O2’s latest campaign sees the brand’s focus move to live experiences as it says catchup TV can never substitute experiencing something in the moment." Brilliant campaign.
YouTube will soon offer a streaming TV service for people who don't want to pay for traditional cable. Interesting move.
"The first ever Instagram test drive: You tap. We drive."
Snapchat closed an outstanding IPO that increased its market value by $9 Billion within the first day of trading.
However, the platform has to face some key challenges, as pointed out by Ben Thompson's excellent analysis.
Social network begins to move into live sports broadcasting, a new revolution is just around the corner?