"BMW Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season."
Great idea, wonderfully executed.
Spotify launched a new brand campaign that continues to leverage on witty copywriting mined from real data from its users. Brilliant!
An interesting take which highlights how social media has transformed how culture (and branding) works. Brands need to set themselves apart by promoting a new ideology that springs from the crowd. It's well worth a read.
A brilliant piece on the New Yorker digs into confirmation bias and our brain's desire to outsource our thinking to others.
A great article by Lynsey Hanley on the polarisation of culture in Britain.