Weekly Brightness 30/10/2017

Quartz at work

"Quartz at Work is a guide to being a better manager, building a career, and navigating the modern workplace." Well worth a look.

How to give an effective presentation

A brilliant piece by Mark Pollard on how to build effective presentation following three simple steps.

Is rhyme past its prime?

Richard Shotton shines a light on the importance of rhymes in ad. Indeed, they are extremely effective to be noticed and remembered. A simple yet forgotten rule.

Bravery:
the folly and the vanity

A remarkable point by Martin Wiegel on how telling clients to be brave is a poor and fundamentally wrong strategy.

Audi - Clown proof

Finally, a brilliant ad by BBH for Audi. Just love this ad.