Weekly Brightness 16/10/2017

How agencies can turn the tables on consultants 

Few good thoughts in this piece on how media agencies could change their business.

Advertising Isn’t Storytelling

There's been a bit of a backlash in recent years towards advertisers describing themselves as storytellers. Copywriter Mac Schwerin says that good story driven adverts are outliers and that the real power of advertising is in interactivity, something print ads have been doing brilliantly for years. 

The greatest trick a brand ever pulled

A great story from Richard Shotton and Amy Rushton on "the greatest trick a brand ever pulled", based in the psychological principle of anchoring.

Scan the art, uncover the story.

"Smartify is a free app that allows you to scan and identify artworks, access rich interpretation and build a personal art collection in some of the world’s best museums and galleries." 

Be Bold. Be Brave. Take Risks.

"Complacency kills. My grandmother always used to say, ‘know when to cut your losses’. If you’re in a role where you’re not enjoying yourself, your learning has stagnated, you’re bored, you don’t get the respect you’ve earned, or you work with a team, who aren’t ambitious enough and don’t push you, cut your losses. Leave. Refuse to be complacent. Refuse to accept the status quo."