A deep dive into what it is that shapes our tastes and the role played by novelty and familiarity. Very insightful.
The relationship between publishers and social platforms has a long history for being critical and complicated, even more so after Facebook's announcement of algorithm changes. Below you'll find an interesting research on digital news in a distributed environment.
Brands can now target ads according to users' exposure to their video (several time options can be chosen). This is a really smart and useful feature that extend brands' ability to deliver differentiated messages.
An interesting view by Matt Hackett on how to improve and reshape the live video experience on social platforms.
An useful article that wraps up each Grand Prix winning case study video from Cannes Lions in 2016. Enjoy.