Weekly Brightness 27/06/2016

The behavioural economics guide 2016

Behavioraleconomics.com is home to the largest online behavioral science network (Behavioral Economics Group) and a new behavioral science blog that publishes the latest ideas and practices from academia, business and public policy. Here you can download the Behavioral Economics Guide 2016. Very insightful and with plenty of business cases.

Fan Favorites

An excellent article to understand fan motivations, different fan mindsets and what triggers certain fan behaviours.  

How to brainstorm like a Googler

A very useful and deceptively simple, three-step process Google uses to come up with its most innovative ideas.

Unilever vows to drop sexist stereotypes from its ads

Unilever, the owner of Magnum and Lynx, vows to end gender stereotyping in its adverts, acknowledging that it has a responsibility to change perceptions on a global scale.

Facebook Signs Deals With Media Companies, Celebrities for Facebook Live

"Facebook Inc. has inked contracts with nearly 140 media companies and celebrities to create videos for its nascent live-streaming service, as the social network positions itself to cash in on a lucrative advertising market it has yet to tap—and keep its 1.65 billion monthly users engaged." Very interesting.