"Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world." Great campaign.
A good piece from Ben Thompson on the future of podcasting.
Tribeca Film Institute’s Ingrid Kopp shares her wisdom garnered over the year’s she has spent in the transmedia world via a presentation at the X Media Lab conference in Switzerland. It's full of really smart observations that comes from one of the sharpest minds in the business.
A great article on how visual information can save us from our own cognitive errors.
Really interesting how Facebook is trying to link offline actions (store visits, purchases) to advertisers' ads.