Weekly Brightness 20/06/2016

Beats by Dre "Straight Outta" case study

"Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world." Great campaign.

The Future Of Podcasting

A good piece from Ben Thompson on the future of podcasting. 

15 things I've learned about Transmedia Storytelling

Tribeca Film Institute’s Ingrid Kopp shares her wisdom garnered over the year’s she has spent in the transmedia world via a presentation at the X Media Lab conference in Switzerland. It's full of really smart observations that comes from one of the sharpest minds in the business. 

How Information Graphics Reveal Your Brain's Blind Spots

A great article on how visual information can save us from our own cognitive errors. 

Facebook Links Store Visits
to Marketers' Ads and Sales

Really interesting how Facebook is trying to link offline actions (store visits, purchases) to advertisers' ads.