Weekly Brightness 23/05/2016

The Tyranny Of The Impression

A very interesting article on the current state of digital advertising based on impressions. How would change adv quality and user experience if brands were charged for impressions based on time?

Amazon will launch its own branded products

Amazon in the coming weeks is set to roll out new lines of private-label brands that will include snacks, diapers and detergent. Big move.

The future is the trust economy

A new way to think about trust and what it means for brands.

A commencement address

A wonderful and inspiring commencement address by Maria Popova (author of Brainpickings).

kohl's and Chewbacca mask video

Kohl's seized the opportunity of the Chewbacca mask video with an immediate reaction. Smart marketing move.