Weekly Brightness 04/04/2016

Mobile ate the world

Benedict Evans has an updated version of his excellent study on mobile which is, as usual, brilliant and insightful. 
These slides really well worth a read.

Millennials don't exist!

A millennial marketing conference asked to the comedian Adame Conover to give a talk on how to market to millennials. 
I totally agree with Adam's thesis: millennials don't exist and the entire idea of "generations" is unscientific, shoddy and stupid. for further reference on anti-generations thinking read this excellent article.

KLM innovates its customer service through FB messenger

KLM Royal Dutch Airlines passengers will soon be able to check in, get flight updates, make travel changes and talk to customer service reps straight from Facebook's Messenger chat app.
A case that should open the mind of many companies when it comes to IM.

TV-quality live videos are coming to Facebook

Live video on Facebook is about to grow up. The social network, in partnership with several publishers, has developed equipment that will allow publishers to broadcast high-quality live videos.
Could Facebook TV be to video what Napster was to music?

The surprising habits of original thinkers

"How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals — including embracing failure."