Weekly Brightness 08/02/2016

By Moon Chanpil

By Moon Chanpil

Gang of four: Apple, Amazon, Facebook, Google

Last year Scott Galloway, who is a professor of Marketing and Brand Strategy at the NYU Stern School of Business, gave a brilliant and insightful talk on the strategies of the so-called 'Four Horseman' (Google, Apple, Facebook, Amazon). Below you'll find an updated version that really well worth a watch.

How to become the biggest media company in the world

On the eve of the launch of his new network the always entertaining Shane Smith from Vice, along with Spike Jonze, chat to the Hollywood Reporter about Viceland.

3,5 degrees of separation

Fascinating insight from Facebook's research team which shows that six degrees of separation has become 3.57: "Each person in the world (at least among the 1.59 billion people active on Facebook) is connected to every other person by an average of three and a half other people"

If Carlsberg did Shopping Trollies

"Introducing probably the best shopping trolley in the world! Carlsberg have made the ultimate shopping experience for any supermarket goer, If Carlsberg did shopping trollies..."
Just brilliant.

Lists are the new search

Benedict Evans discusses how the tyranny of choice on the web has lead to a surge in demand for lists: "You can see much the same thing in fashion. Now that the flash sales model has receded somewhat, the strategy for a lot of online fashion and luxury good offerings is, again, constraint - curation, or, one could say, a list. Show me 10 bags, not every SKU currently under production in the entire global apparel industry."