Weekly Brightness 22/02/2016

By L ola Dupre

Things You Can’t Talk About in a Coca-Cola Ad

Coca-Cola's latest campaign, "GIF the Feeling" is the latest in user-generated content marketing: users can type text that appears over one of Coke's GIFs. But you can't type just anything...

How Jonah Peretti Is Building A 100-Year Media Company

This article is quite lenghty but very fascinating. It explores how Jonah Peretti (Buzzfeed) is building "a 100 year company". Lots of fascinating detail on Buzzfeed's operations including the company culture, the data-driven strategy and the innovative way in which they work with advertisers. It will be worth a read.

Ads coming to Facebook Messenger

Leaked documents suggest that FB is planning to monetise its Messenger product by letting brands chuck ads into Messenger conversations. However, brands will only be able to advertise at you through messenger if users have initiated chat with them. 
Very interesting.

Anchor Launches To Take Radio To The Next Level

"Welcome to the next generation of broadcasting. 
New York-based Anchor, which launched today for iOS, is offering a new, easier way to record and transmit interactive audio content." Sounds good.

Long-form or short-form - Which is more spreadable?

Some great data on the relationship between content length and spreadability on social media.