Weekly Brightness 12/12/2016

Amazon Go: the next great disruptor?

AmazonGo catalysed the attention during this week. This article by Tim Dunlop on the Guardian offers a wide and wise vision of the phenomenon.

The Most Contagious 2016 Report

The Most Contagious 2016 Report came out this week, it is worth a look.

IKEA renames products after frequently googled search terms

"Swedish agency Åkestam Holst has come up with a genius marketing campaign to help answer commonly searched terms in Sweden, via IKEA furniture." 

What's wrong with big data?

"The view that more information produces better decisions is at odds with the world around us." A great read from James Bridle on what's wrong with big data.

The future of digital 2016

An useful deck by Business Insider on the main trends about digital.