Weekly Brightness 07/11/2016

Disney and LACMA - Snapchat campaign

Disney has teamed up with the Los Angeles County Museum of Art (LACMA) on a Snapchat campaign that retells the entertainment giant's classic stories via an unexpected canvas fine art.

Instashopping

Instagram is moving further into the world of ecommerce by allowing brands to test taggable products in their photos.

What's wrong with big data?

"The view that more information produces better decisions is at odds with the world around us". An exceptional long read on big data from James Bridle.

A very useful audience insight tool

Answerthepublic.com is really simple to use and gives a beautiful visualisation of the motivations and emotions of the people behind Google search queries. Very interesting.

Are we giving up on intensity?

A good read - as always - by Martin Weigel on quality over quantity in content and advertising, and the quest for intensity.