Weekly Brightness 10/10/2016

The Scientists Who make apps addictive

"Silicon Valley’s most successful tech companies use the insights of behaviour design to pump us with dopamine and keep us returning to their products. But, as Ian Leslie learns, some of the psychologists who developed the science of persuasion are worried about the way it is being used." Quite a long read but Insightful, well written, and well worth the time.

Dove - Real beauty touches the hearth

Dove has released its next episode  of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are  connected to heart rate monitors  to show their reactions when describing different women’s beauty projected on a screen. Great insight and well-executed.

Reign, Supreme.

A beautiful exploration of the brand Supreme and the community surrounding. Very interesting even if you're not a fan of the brand.

How "See Now, Buy Now" Is Rewiring Creativity

We are fascinated by the rhythms of different sectors and the impact digital is having on them. Fashion is just going through a massive change as clothes are available to buy straight after fashion week rather than months later. To keep up with "instant fashion", fashion creatives are changing their creative processes.

Facebook launches marketplace

With marketplace users can now use Facebook to list products for sale and browse available stuff. Marketplace prioritises listings according to geographical proximity, but users can browse all over the place they desire.