Weekly Brightness 03/10/2016

King Content: Monster or Hero

"Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been, but they need to act fast, as the consumer is running out the door."

Snapchat just changed video forever

Snapchat became a camera company with Spectacles, but the interesting idea within it is spherical video which can pivot on a central point and works far better on mobile.

Apple introduces search advertising

Apple has announced that it will start displaying adverts in the App store, hoping that its new Search Ads will help users discover lesser-known apps that they wouldn’t usually find in the charts. 

Snapchat's  'Snap to Unlock' Ads 

"Snapchat marketing codes are starting to appear in the wild, inviting people to scan them with promises of promotional add-ons inside the app." It sounds like a QR code rebranding, will it take off this time?

Mr Porter builds two-screen shopping experience with Apple TV app

"Online retailer Mr Porter is bringing its editorialized commerce to a new channel with the launch of an Apple TV application devoted to its video content." Very smart move.