Snapchat became a camera company with Spectacles, but the interesting idea within it is spherical video which can pivot on a central point and works far better on mobile.
Apple has announced that it will start displaying adverts in the App store, hoping that its new Search Ads will help users discover lesser-known apps that they wouldn’t usually find in the charts.
"Snapchat marketing codes are starting to appear in the wild, inviting people to scan them with promises of promotional add-ons inside the app." It sounds like a QR code rebranding, will it take off this time?
"Online retailer Mr Porter is bringing its editorialized commerce to a new channel with the launch of an Apple TV application devoted to its video content." Very smart move.