Weekly Brigthness 01/02/2016

By Graf n'Arq

By Graf n'Arq

2016 will be the year of conversational commerce   

An interesting article by Chris Messina on how IM and
e-commerce are colliding into "conversational commerce".

 

2016 Edelman trust barometer

"Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population. 

There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide."

An excellent piece by Rory Sutherland on the need for technologists to design products that recognise and reward regular customers: "When you design things for efficiency, the thing that gets lost is the need for forgiveness -- for the-benefit-of-the-doubt. There is one huge problem with ruthlessly efficient businesses. People really don't like them."

Facebook's mobile ads are booming

Facebook in 2012: "We don't generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so is unproven”. Facebook in 2016: 80% of total ad revenue comes from mobile.

How stories deceive

"Narrative thinking is responsible for far more than its logical, systematic counterpart. It’s the basis of myth and history, ritual and social relations." Which is one reason why it's so easy for stories to deceive us. Adapted from "The Confidence Game: Why We Fall for It... Every Time," this New Yorker piece weaves together the story of Samantha Azzopardi, an adept liar who used emotional narratives like rape and abuse to travel the world and manipulate people.