Weekly brightness 21/09/2015

          Andrè Schmucki -  reconsidering  (acrylic oil on canvas)

         Andrè Schmucki - reconsidering (acrylic oil on canvas)

Social Media Week London

This week was Social Media Week London and you can find a terrific report of the brightest ideas and opinions
on thisisnotaninsight. I found particularly inspiring this keynote by Will Hayward (Dazed) about content marketing. Enjoy.

Signal for Facebook
and Instagram

Facebook has released a new tool to help journalists find, organise and publish content found on its extensive network. The tool called Signal, helps journalists find, source, and embed content from Facebook and Instagram. 
Extremely useful for any content strategy.

Nescafè kills its dotcom

"Nescafé has consolidated its global portfolio of websites and moved it on to Tumblr, declaring the dotcom is dead as it eyes content collaboration with millennials." Big move.

Why fandoms
make a difference

A really interesting and insightful dive into why fandoms make a difference, written by Matt Locke.

Atlas by Quartz

Quartz launched Atlas, a new platform for discovering and sharing great charts. Very smart.