These guys from Realm Pictures are absolute genious. They've created a live action first-person zombie shooter in a garden inviting unsuspecting people on chatroulette, omegle and skype to take control. I think this idea might have endless marketing purposes. So brilliant.
Don't miss the video below as well as the
The band "Yacht" are launching their new album, entitled
"I Thought The Future Would Be Cooler", through a very original transmedia storytelling, and recording everything on this website. Except to the artistic concept - which I've deeply appreciated - there are doubtless some things on here from which inspiration can be drawn.
Land Rover, together with their agency Y&R New York, has created two interactive adventure stories on Instagram, making creative use of the photo grid format. Very smart.
Below you'll see how the stories roll out.
As advertising messages struggle to hit their mark advertisers need a new way of thinking around how people experience brands and the role tech can play in customer service becoming the product. Another good read from Tom Goodwin.
A short guide on how agencies can make the most from collaborations with Youtube creators. Brilliant case histories.