Weekly brightness 24/08/2015

Real Life First Person Shooter 

These guys from Realm Pictures are absolute genious. They've created a live action first-person zombie shooter in a garden inviting unsuspecting people on chatroulette, omegle and skype to take control. I think this idea might have endless marketing purposes. So brilliant.
Don't miss the video below as well as the
behind-the-scenes video

I thought the future
would be cooler

The band "Yacht" are launching their new album, entitled
"I Thought The Future Would Be Cooler", through a very original transmedia storytelling, and recording everything on this website. Except to the artistic concept - which I've deeply appreciated - there are doubtless some things on here from which inspiration can be drawn. 

Land Rover instagram
adventure story

Land Rover, together with their agency Y&R New York, has created two interactive adventure stories on Instagram, making creative use of the photo grid format. Very smart.
Below you'll see how the stories roll out.

A new way of thinking
for advertising

As advertising messages struggle to hit their mark advertisers need a new way of thinking around how people experience brands and the role tech can play in customer service becoming the product. Another good read from Tom Goodwin.

Youtube collaborations

A short guide on how agencies can make the most from collaborations with Youtube creators. Brilliant case histories.