Weekly brightness 13/07/2015

Updated Controls for Newsfeed

Facebook launched a new curation tool called “See First” that allows user to choose which of their friends or brands they want to see at the top of their feed, rather than having the decision dictated by an algorithm. The platform aims to become - if not already - the main gate to the web, showing people the things they care about most in their life, both online and off. 

Subculture Films by Fred Perry

"Subculture Films is a unique project, documenting the evolution of street style, music and counter culture over the last 60 years. From the original Mods and Teds, the immense influence of Black heritage, UK punk and the worldwide impact the late 20th century's cultural revolution." It's a series of branded content by Fred Perry but its subcultural positioning is really smart and wonderfully executed.

Ikea Monkeys

Fresh from its success in Cannes with "beds", which won a gold Film Lion, Ikea is releasing the latest instalment of is "the wonderful everyday" campaign. Lovely.

Scan Doritos 

Doritos is rolling out its first mobile-only ad campaign with the promise of connecting in-store shoppers with access to exclusive 3D videos by scanning chips from specially marked 3D bags.
The digital incentive to buy a physical product is a smart move from Doritos marketing team.

ESPN's digital strategy

An interesting dive into ESPN's digital strategy, where you can read how the media company "is confronting the slow unbundling of television by unbundling itself—treating its own site, plus Facebook, Twitter, Snapchat, and push alerts, as separate channels."