Digital retargeting might be effective but it is arguably the most annoying ad. What about turning the annoyance into real engagement? Watch the video to get the whole idea. So smart.
Clever and simple idea by Ogilvy Panama. Basically, the agency worked with a local TV station to install sensors in potholes around the city's streets - every time a car drove over the sensors, a Tweet complaining about the condition of the road was directed at the City's Department of Public Works account. Unsurprisingly, potholes disappeared faster than ever.
"Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. Everyday objects such as clothes and furniture can be transformed into interactive surfaces."
WOW. I'm still amazed by how Sci-fi fiction is becoming reality.
Not enough time to get trough all the 197 slides of Mary Meeker's 2015 digital trends? Below you'll find some key learnings and insights from the report.
A good piece by Jason Hirschhorn on the current challenges facing the TV entertainment market.