Weekly brightness 20/04/2015

"Probably the best poster
in the world"

Carlsberg have made what they claim is “Probably the Best Poster in the World” by turning it into a working beer tap.
Revealed in London last week at the Truman Brewery on Brick Lane, it enabled passers-by to enjoy a cold drink of Carlsberg for free. The installation sparks an huge buzz around the billboard and on-line.
So brilliant.

Why people love
listening to stories

The Atlantic looks at the rise of audio storytelling describing stories as a "neuro-bullet". There are many reference in the article from Serial to The Starling Project along with a lot of fascinating insights into how watching and listening to stories influence our physiology and behaviour. 

Old Spice on Twitch

This is crazy and pretty much in line with Old Spice's communication. On Old Spice’s official Twitch channel, viewers could control a real live human as he adventures through the woods. Old Spice’s campaign is titled “Nature Adventure,” and it asks participants to provide actions for an on-screen personality. “This man we have placed in the bounteous grandeur of nature is contractually obligated to do everything you, and millions of other Internet users, tell him to do,” reads the deodorant brand’s Twitch page. 

I love this campaign: funny but still related to a serious cause. Zero Trollerance is designed to target online misogynists on Twitter and teach them the error of their ways. A series of faux- life coaches have been created on Twitter to address users who are using sexist language, and give them gentle encouragement to overcome their sexism, deal with their anger issues and change their behaviour.

A conference call in real life