This short film is massive. Taco Bell sets its brand apart from the competition presenting itself as the revolutionary, countercultural breakfast option in the face of McDonald hegemony.
The idea of using the dystopian film style is brilliant.
It's like Fahrenheit 451 but just for breakfast.
The always brilliant Maria looks at the importance of tension in storytelling referencing Zadie Smith, Jesse Schell and the role of "flow" in games along the way.
Read it and bookmark Brain Pickings among your favourites!
A very good post from Patricia McDonald of Isobar on "unconscious consumption" and the rise of low involvement digital. I agree with the holistic approach driven by data and the need - today more than ever - of having big brands ideas. What I'm more skeptical of it's the unconditioned belief that future advertising will be solely frictionless, I reckon there will still be a role for more interruptive experiences.
Google is launching a new service called "Pony Express".
The service would let Gmail users receive bills directly to their inbox and pay them with one or two clicks. With Pony Express, Google could use the financial data to refine how advertisements are targeted to individuals on its platforms.
"A bit" scary as a consumer but the project is very useful and smart from a business perspective.
Privacy is dead, long live the privacy.