Weekly brightness 16/03/2015

The Sync Project

This project is great, visionary and -above all- related to a good cause. The Sync Project is a global platform which allows scientists, musicians, engineers and whoever want to take part in, to decode how music can improve the life of millions of people. Music indeed, has a profound effect on the brain and there are intriguing examples of how it can improve movement, cognition, learning, memory and emotion.
That's the real power of music. 

Maybe the "Big Idea" 
isn’t dead after all

I totally agree with this article by Mark Duffy which goes in defense of the "Big Idea". It seems nowadays that planners and ad-people are obsessed with the idea of agility in such a way that we're missing the essence of this sector: make great ads that ensure long-term profits to brands. The case of the "No Bollocks" campaign created by Droga5 for Newcastle Brown Ale is a brilliant example. You'll find in the linked article many executions of the campaign, as well as the brilliant “partnership” with the History Channel’s popular show “Vikings.” Watch it below!

Netflix loves native

After the first native ad on Wired.com on last May and the second one on The New York Times website, Netflix goes native again. The on-demand platform is paying The Atlantic to create a lengthy, reported article with interactive charts and a video exploring the dynamic between certain U.S. presidents and their wives, including the fictitious first couple in the Netflix original series "House of Cards." 
The article is called "The Ascent", watch it out.

The future of retail design:
storytelling and playful interactions

Dalziel and Pow is a London-based agency with over 30 years' experience in brand and retail design. The video below shows part of their presence at the inaugural Retail Design Expo, an idea which "pushes the boundaries of storytelling within a space, making it fun and engaging, putting ideas before hardware." Very cool.

Fueled by water (Speedo) 

Well executed and slick-looking showcase for a series of short films by Speedo. The website is linked to an online promo whereby people can share their feelings about water.  I love the line fueled by water and the first video of the campaign is a real manifesto for people who love water, emotional and clean. Watch it below.