Weekly brightness 08/09/2014

TV advertising and Vine collide: @BendTheRules

HP brought the integration between traditional and digital advertising to a new level. The IT brand launched the first TV commercial made up entirely of Vines the company had been posting on their accounts. Besides the 30 sec TV ad, the video earned over 3.6 million views on Youtube. 

Inside the NFL's digital video strategy

Over the last decade, the National Football League has become as much a media publisher as a sports league, creating a best case for content marketing. NFL developed an huge video library with high quality contents and a strong multi-device approach (watch the video below). One of the most interesting part of their strategy lies in the adv policy: 1) no Youtube channel to retain higher profits; 2) highly targeted and relevant pre-roll ads. Really clever!  

"Literature is the original Internet"

This a lovely interview with a person that really holds all my admiration: she is Maria Popova, the founder of BrainPickings blog. If you don't know the blog you should start reading it right away, you'll be enchanted. The article offers a deep, brilliant analysis on information and knowledge in the digital age.

Here come the "Nearables"

Estimote, who launched beacons in 2013, have now launched sticker-sized "nearable" beacon hardware. Possible applications are endless, from personal utility to retail opportunity. Very interesting.

The everything guide to twitter cards

An absolutely comprehensive guide on twitter cards: how to choose, how to measure them and much more with a lot of examples. All credits to @Courtney Seiter.