In this brilliant article Faris Yakob captured neatly many of the problems with banner ads. For how long the ad-industry will keep annoying consumers and wasting clients' resources instead of being interesting and build profitable brands?
I couldn't agree more with this article. The more marketing as a whole is based on focus groups, the more it is diverting from what is true, interesting and viable.
Apps are overcoming the mobile web and they're starting to link each other just as a web experience does. Interesting article by the media-guru Dan Calladine.