Weekly brightness 17/09/2014


The Guardian's new membership and event strategy

The last Guardian's move seems to be a smart strategy for a news company in the digital era: events and flexible membership. Will that be a viable business model for public interest journalism? Wait and see.

We Are Colony gets you
behind the scene

"We Are Colony" connects passionate fans to great films and award-winning filmmakers. It's a VOD platform for independent films which offers trailers and extra-contents to promote the indie-movies scene. Still in beta but I love the idea.

Shot it Got it

Smart campaign by swedish retailer Ahlens, which uses Instagram for couponing purposes. Watch the video below! 

Debenhams launched a social "co-buying" campaign

The British retailer Debenhams is embarking on a social selling strategy in the build-up to the Christmas sales period, a move that turn its customers into brand advocates, encouraging them to share special offers with friends in return for rewards. 

Behavioural economics is not the biggest story in marketing

Nowadays, behavioural economics is among the most fashionable word in adland (along with big data, of course). Read this article by Byron Sharp to listen to an indipendent and always consistent voice.