Weekly brightness 01/09/2014

Audi use tv series' stars for its "Barely Legal Pawn"

That's a nice piece of branded entertainment made by Audi and featuring tv series' stars Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus. The main Breaking Bad's charachters and Veep's protagonist offer a superb interpretation which turned out to gain almost 8 million views in less than two weeks.
The video has been made in collaboration with the Primetime Emmy Award.

The hipe cycle for emerging technologies

Gartner released its Hype cycle for emerging technologies, an annual report providing a cross-industry perspective on technologies and trends. It's quite interesting how the Internet of things lays behind wearable UIs and 3d printing. 

Amazon buys Twitch

Some articles touted Twitch as the new Youtube, it'll be interesting to see next Amazon's moves on the acquired platform.

Walkers transformed London bus stops into Twitter-activated vending machines

An innovative case that links social and outdoor media.
Check it out.

New Guinness Africa ad: @Madeofblack

This new Guinness Africa ad leverage on the "Black pride". As written in the Youtube channel: Black is not a colour. "Black is an attitude. It's a mindset, it's a way of life." Mark Sandys, the global brand director at Guinness said: "This campaign is a celebration of an attitude that epitomises individuals who aren't afraid to truly express themselves. Through #madeofblack we will provide a stage for others who are an inspiration to others, as they carve their own path with confidence, flair and boldness." Great combination of black styles and cool visuals.